日本語
Sophia University 
Faculty of Liberal Arts 
Department of Liberal Arts 

Professor 
Haghirian Parissa 

Tel.03-3238-4038  
Fax.03-3238-4076  
 

Academic degrees
Magister  Universitat Wien  1998/12/31 
Magister  Vienna University of Economics and Business  2000/06/30 
Doktor  Vienna University of Economics and Business  2003/11/23 

Research Areas
Management 

Research keywords
Market Entry Japan 
Japanese Consumers 
Japanese Management 

Subject of research
Market Entry Japan, Asia Japanese Management Practices Asian Management Styles Japanese Consumer Behavior Cross-cultural Management 
View details...

Bibliography
Business Development, Merger and Crisis Management of International Firms in Japan.  Editedy by Parissa Haghirian  World Scientific Publishing  2018/10/13 
The Routledge Handbook of Japanese Business and Management  Edited by Parissa Haghirian  Routledge  2016/01/29 
Successful Cross-Cultural Management: A Guidebook for International Managers  HAGHIRIAN PARISSA  Business Expert Press  2012/01/01 
『Multinationals and Cross-cultural Management: The Transfer of Knowledge Within Multinational Corporations』 (RoutledgeCurzon international business in Asia series, 6)  HAGHIRIAN PARISSA  Routledge  2011/12 
Japanese Consumer Dynamics  ed by HAGHIRIAN, PARISSA  Palgrave Macmillan  2011/01 
View details...

Papers
An Advanced model of consumer attitudes toward advertising on the mobile internet.  Parissa Haghirian, Akihiro Inoue  International Journal of Mobile Communications  Inderscience Enterprises  2007 
Japanische Konsumenten und ihre Einstellung gegenüber Werbung im mobilen Internet  Akihiro Inoue, Parissa Haghirian  der markt  Springer-Verlag  2005/06 
Enriching Global Marketing Education with Virtual Classrooms – An Effectiveness Study  B Simon; P Haghirian; B B Schlegelmilch  Marketing Education Review  CTC Press  2003 
M-marketing: Ein ausblick auf die zukunft des marketing  Astrid Dickinger, Parissa Haghirian, Bodo Schlegelmilch  der markt  Springer-Verlag  2003/09 
Haghirian, P. (2003): Arbeiten in Japan - Wie sehen europäische Manager Japan und die japanische Arbeitswelt.  HAGHIRIAN PARISSA  Informationen des Akademischen Arbeitskreises Japan : minikomi  Institut für Japanologie der Universität Wien  2003 
View details...

Social activities
Courses in the Sophia University Community College  2008-2018 
View details...

Memberships of academic societies
JACD (Japan Association of Corporate Directors) AIB (Academy of International Business) AJBS (Association of Japanese Business Studies) AMA (American Marketing Association)  2006-2018 
View details...